I’m a designer, researcher, and strategist with expertise in creating digital products and experiences. I specialize in early to growth-stage projects, and I’ve helped to build several successful products and brands.
With an academic foundation in design, ethnography, and art at Yale and NYU, I co-founded WIKA, an experience design studio in downtown Manhattan. I led the creative vision for large-scale video and interactive installations for U.S. and European brands (Malin+Goetz, Knoll, Journelle, Horizon Media, Architectonics, Givaudan, and Philips Aurea) and collaborated with the legendary furniture brand Knoll to create a public cinema experience at their showroom on Boulevard St. Germain in Paris.
Building on my work with digital experiences, I became a freelance creative director and filmmaker for creative agencies in New York. In this role, I led design teams on innovative visual experiences for The Plaza Hotel, Rosetta Stone, The Beekman Hotel, and American Express's Centurion and Platinum cards.
In 2012, I co-founded Kabinet, a social-commerce startup for the beauty industry. I raised seed funding, assembled a product team, led design, and built a network of beauty influencers from the fashion and entertainment industries.
Building from my experience with Kabinet, I developed an interest in product design and strategy for early and growth-stage products. I have consulted on digital products and experiences across diverse industries, including content analytics (Swayable at Y-Combinator), desktop 3D printing (nTop), academic document sharing (Databyss), flower delivery (Bloompop), networking (Checkin), and VR architectural visualization (IrisVR).
Most notably, I led design for Sefaria, an innovative open-source platform for Jewish texts. In close collaboration with Sefaria’s co-founder and CTO, we took the product from a prototype to a global user base of ~1 million monthly users. My design contributions include a dual-panel reading system recognized by Siggraph, top-rated iOS and Android apps, a self-publishing platform, and an AI-based learning experience.
In addition to my design work, I serve as adjunct faculty at New York University and American University, where I develop and teach courses in digital media and experience design. I have developed several research initiatives through NYU, including The Satellite, a real-time visualization of live earth data supported by Hewlett-Packard.
With this background in creative and product leadership, I’m able to craft impactful products and experiences that drive engagement.
With an academic foundation in design, ethnography, and art at Yale and NYU, I co-founded WIKA, an experience design studio in downtown Manhattan. I led the creative vision for large-scale video and interactive installations for U.S. and European brands (Malin+Goetz, Knoll, Journelle, Horizon Media, Architectonics, Givaudan, and Philips Aurea) and collaborated with the legendary furniture brand Knoll to create a public cinema experience at their showroom on Boulevard St. Germain in Paris.
Building on my work with digital experiences, I became a freelance creative director and filmmaker for creative agencies in New York. In this role, I led design teams on innovative visual experiences for The Plaza Hotel, Rosetta Stone, The Beekman Hotel, and American Express's Centurion and Platinum cards.
In 2012, I co-founded Kabinet, a social-commerce startup for the beauty industry. I raised seed funding, assembled a product team, led design, and built a network of beauty influencers from the fashion and entertainment industries.
Building from my experience with Kabinet, I developed an interest in product design and strategy for early and growth-stage products. I have consulted on digital products and experiences across diverse industries, including content analytics (Swayable at Y-Combinator), desktop 3D printing (nTop), academic document sharing (Databyss), flower delivery (Bloompop), networking (Checkin), and VR architectural visualization (IrisVR).
Most notably, I led design for Sefaria, an innovative open-source platform for Jewish texts. In close collaboration with Sefaria’s co-founder and CTO, we took the product from a prototype to a global user base of ~1 million monthly users. My design contributions include a dual-panel reading system recognized by Siggraph, top-rated iOS and Android apps, a self-publishing platform, and an AI-based learning experience.
In addition to my design work, I serve as adjunct faculty at New York University and American University, where I develop and teach courses in digital media and experience design. I have developed several research initiatives through NYU, including The Satellite, a real-time visualization of live earth data supported by Hewlett-Packard.
With this background in creative and product leadership, I’m able to craft impactful products and experiences that drive engagement.